This page is part of the Agency Evolution series.
A journey map is one of the most powerful tools for actively seeking things to work on in your agency.
And the great news? It's surprisingly simple.
The idea is to draw out the journey the target audience has with your agency, from beginning to end. This could be for prospects, clients, recruitment candidates, staff, freelancers, and so on.
Begin by working with your team to map out the steps on the journey for that particular target audience. List the things that you do, and things the target audience do.
You can do this on a wall, a whiteboard or a virtual whiteboard tool online.
If at all possible, interview some of the target audience about their experiences, asking them to simply narrate through the journey.
You can use questions along the lines of...