Agency Playbook

The Pyramid of Purpose

A framework, developed by Convivio, to enable you to think about the key agency questions for yourself, to collaborate on them within the agency, and to communicate them widely — Why are we here? What will we do? How will we work together to do that?
Agency Leaders Playbook


If you can define and communicate a valuable purpose brilliantly, and let it shine out, it becomes so much easier to gather your tribe around your agency.