The most important thing an agency leader can do, especially as the agency grows, is to clearly communicate the culture, strategy and purpose of the agency.

Why are we here? What will we do? How will we work together to do that?

The Pyramid of Purpose is a framework, developed by Convivio, for you to use to think about these things yourself, to collaborate on them within the agency, and to communicate them widely.

The Pyramid of Purpose looks like this:

The Pyramid of Purpose for agencies

Each of these levels of the pyramid is defined as: