Design the agency to be able to continuously innovate, experiment and develop itself. Part of the FLAME framework for agency leadership.

Toolkit

Problem scouting

In the earlier stages of the agency lifecycle you pretty much have to deal with problems as they come up, but from the Smarten-up phase onwards you have to get ahead of things more.

Agency Playbook

Agency Evolution — Introduction

A healthy agency needs a process to enable it to evolve and adapt.

Agency Playbook

Resilience: Recognise risks

The very first step towards a more resilient agency is working out what potential adversity you need to be ready for.

Agency Playbook

Agency Resilience

Healthy agencies are able to be calm agencies — because they expect the unexpected, and have proactively prepared for it.

SPARK

Mission selection

Now you have a big list of prioritised mission-ready ideas, and a clear picture of the constraints, it's time for the really difficult job of selecting which missions to launch next.

Agency Playbook

Constraints

To gain the maximum value from your work on internal projects it is vital to impose clear constraints.

Agency Playbook

Idea Triage

Idea triage sessions should happen on a regular rhythmic basis that fits your schedule and capacity.

Agency Playbook

Ideas

The way many agencies gather and work on ideas can be improved by simply giving it a little bit of structure.

FLAME

Agency board work: the meeting

If these meetings are effective their effect on your business can be worth many multiples of that cost

Agency Playbook

Agency board work: preparing for meetings

Plan for the board meeting well in advance, and do board work in advance that doesn't need to be done in a meeting.

Agency Playbook

Agency board work: outside of meetings

A key part of the board's work is what happens outside of the meeting room, outside of the actual board meeting.

Agency Playbook

Agency board composition

Who should be on the board, what experience and culture should they bring, and what might it cost.

Agency Playbook

Agency board purpose

In bringing your agency's advisory board together, it's important to be clear on the role the board will fulfil.

Agency Playbook

Agency board culture

A board meeting can provide a vital strategic sounding board without bogging the CEO down in formalities

Agency Playbook

Do you need an agency advisory board?

How a board can support you as the founder in working more proactively on your business.

Agency Playbook

Agency mission: Finish

Evaluate the learning from the experiments, implement the outcome of your mission and document it.

Agency Playbook

Agency mission: Experiment

Try out your idea, and find ways to improve it.

Agency Playbook

Agency mission: Discuss

Keep everyone informed about how your mission is evolving, what you plan to do for an experiment, and to be able to pick people's brains for things that could help you.

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and get tailor-made support

Two of the senior Convivio team take on a limited number of board roles.

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Evolution

Problem scouting

Agency Evolution — Introduction

Resilience: Recognise risks

Agency Resilience

Mission selection

Constraints

Idea Triage

Ideas

Agency board work: the meeting

Agency board work: preparing for meetings

Agency board work: outside of meetings

Agency board composition

Agency board purpose

Agency board culture

Do you need an agency advisory board?

Agency mission: Finish

Agency mission: Experiment

Agency mission: Discuss

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