Agency Playbook


Design the agency to be able to continuously innovate, experiment and develop itself. Part of the FLAME framework for agency leadership.

Problem scouting

In the earlier stages of the agency lifecycle you pretty much have to deal with problems as they come up, but from the Smarten-up phase onwards you have to get ahead of things more.

Mission selection

Now you have a big list of prioritised mission-ready ideas, and a clear picture of the constraints, it's time for the really difficult job of selecting which missions to launch next.
Agency Playbook


The way many agencies gather and work on ideas can be improved by simply giving it a little bit of structure.