Focus, liberation, alignment, momentum and evolution. These are the core objectives of your work in leading an agency. This is the FLAME framework for agency leadership.

Agency Playbook

Agency Owners Mandate

Once a year the owners agree a set of guidelines to provide to the CEO about their expectations and wishes for the business.

Agency Playbook

Resilience: Recognise risks

The very first step towards a more resilient agency is working out what potential adversity you need to be ready for.

Agency Playbook

Agency Resilience

Healthy agencies are able to be calm agencies — because they expect the unexpected, and have proactively prepared for it.

FLAME

Idea Triage

Idea triage sessions should happen on a regular rhythmic basis that fits your schedule and capacity.

Agency Playbook

Ideas

The way many agencies gather and work on ideas can be improved by simply giving it a little bit of structure.

Agency Playbook

Motivations

Motivation is absolutely core to the business, and the motivations of each agency's team should be expressly stated and discussed.

Agency Playbook

Purpose

If you can define and communicate a valuable purpose brilliantly, and let it shine out, it becomes so much easier to gather your tribe around your agency.

Evolution