The complete online reference manual for agency leaders.

Leading a creative agency means a diverse range of challenges all the time, but rarely anything completely novel that nobody's had to solve before.

The Agency Playbook is a reference manual to help you operate better as a leader and director in your business. You can make more effective use of your time by being able to look up from the day-to-day.

Playbook items:

The playbook is divided into two main sections:

  • By agency lifecycle stage
    An in-depth look at six key stages in the lifecycle of an agency.
  • By agency leadership role
    Playbooks specifically for the three main hats of agency leadership — CEO, board director, and owner

Agency lifecycle stage





Other sections

Convivio Way

Playbook changelog

The place to find all the recent updates and additions to the playbook.

Latest articles

Agency Playbook
Agency Owner

Agency Valuation

Having a rough internal estimate of agency valuation can be a very useful metric for discussion at Owner and Board level in the business. It's even useful if you plan never to sell.